Bandai’s Infinite Chocolate

To help celebrate Meiji Chocolate’s 84th anniversary, Bandai had decided to make a special line-up of Meiji “Infinite” (Mugen) chocolate. The item allows one to enjoy the sublime thrill of breaking off a piece of chocolate from the bar, again and again, sugar & calorie free. Sweet! More info and pics after the jump.

Infinite Chocolate is the latest “mugen” item to hit the market. Mugen products provoke a Pavlovian response by imitating the sound or action (or both) involved in using a particular favorite product.

Bandai’s Infinite Chocolate bars all carry the Meiji logo, which is no coincidence. Meiji is one of Japan’s oldest confectioners and they’ve been selling chocolate bars since 1926 though the look and logo of the bars has changed only infrequently.

2009 saw the first change in Meiji chocolate bar packaging since 1971 and the company partnered up with Bandai to publicize the update.

You can get your “Infinite Chocolate” from Saturday, January 30th and 3 different varieties will be available: dark, milk and white. Each item measures  58mm × 28mm × 14mm (around 2″ x 1″ x 1/2″), comes with a metal chain and costs 630 yen (about $7) each.

You can get one from Asovision. Thanks to Inventor Spot for the info.